Posted by: Robert Wendover on Nov 14, 2009
There are only two monikers we've seen postulated so far for those who are nine and under at this point -- "Homelanders" and "GenNexters." It's a little premature to know what the lasting label will be, for three reasons:
Many of them have not been born as of yet and we do not know where their birth curve will reach its nadir.
They are not old enough to have entered the consumer marketplace. Therefore, they have not displayed their consumer behaviors in any substantial way. Sure there are people out there who claim they know, but that’s mostly hogwash at this point.
The media has not jumped into the fray on this as of yet. No matter what some expert may choose to call them, it is the media that really influences the labeling.
So stay tuned!