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New! Cross Generational Selling and Service: Perspectives and Challenges
What do you do when the traditional ways of selling go away? The coming decade will see critical changes to the business-to-business selling environment. As veteran salespeople transition out of the workplace, they are being replaced by a generation of impatient, techno-savvy individuals who are comfortable breaking the traditional rules of selling.
This compilation of readings is designed to help you identify the coming challenges in business-to-business selling and the tactics that will help you make a successful and profitable transition. Don’t fall behind the curve during this critical time in the economy.
Here’s just some of what you’ll learn:
- The key psychographics of the emerging cohort of business customers.
- The direct impacts digital technology is having on the business-to-business selling process right now.
- Specific tactics for developing relationships with these detached, impatient and demanding buyers.
- Specific tactics for connecting with veteran buyers.
- Why customer education will be the key to maintaining relationships with emerging business consumers and how to do it effectively.
- How to maintain your firm's online reputation in an age where customers develop perceptions about your business before you know they exist.
You can't afford to continue to do what you've always done! Purchase this series of articles to gain an understanding of the pertinent customer service and business-to-business selling challenges facing managers of those newer to the workplace.
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About the Center
For more than twenty years, The Center for Generational Studies has assisted employers with all aspects of employee recruitment, selection, training and retention. We specialize in researching generational diversity in the workplace and how these differences can be managed in a productive and profitable way. For a free consultation, please call 1-800-227-5510 or contact us here.
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Business to Business Selling Special Report
